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CORPORATE IDENTITY

........AXIS MUNDI, literally « axis of the world» suggests the pillar around which the world revolves and which binds different components of a system. It might refer to the three universes: the underground, the earth and the sky which metaphorically reflect the states of being. In numerous civilisations, the notion of AXIS MUNDI points towards the wrapping around an axis of two complementary forces which enrich each other and foster a progression. The mountain, as a physical link between the earth and the sky is often a figuration of this axis.

The mountain in its dimension as both an anchor and a movement towards the quest for an achievement can also be perceived as a symbol of a personal journey which is often expressed metaphorically as an ascent, at times difficult. A person with her constitution and set of values is engaged in a physical, psychological and social climb which is constitutive of her personal development.

The mountain can also be a place for the expression of human solidarity as can be seen in a team of mountaineers, a social microcosm working towards the promotion of its members in an environment, which can be both a source of challenge and enrichment.